Marketing your item
We market to a global audience
Before auction day, we market inspected equipment to thousands of prospective buyers worldwide. We then monitor preview bidder activity, and continue real-time marketing to get the best auction results possible.
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Print advertising
IronPlanet consistently and frequently advertises in popular trade magazines. -
Online advertising
Prominent online advertising on Google and other industry websites. -
Items indexed by Google
The popularity of our sites ensure that search engines such as Google crawl our site almost daily ensuring your equipment is easily found in search engines. -
Email campaigns
We email registered buyers who've expressed an interest in your equipment before the auction. -
Inside sales team solicits bids
Our inside sales team actively solicits bids from potential buyers based on interest from our registered database of hundreds of thousands of buyers. -
Thousands of visitors to our site
Our marketing efforts reach millions around the world, generating thousands of new visitors to view your equipment every day.