Marketing your item
We market to a global audience
Before auction day, we market inspected equipment to thousands of prospective buyers worldwide. We then monitor preview bidder activity, and continue real-time marketing to get the best auction results possible.
IronPlanet consistently and frequently advertises in popular trade magazines.
Prominent online advertising on Google and other industry websites.
Items indexed by Google
The popularity of our sites ensure that search engines such as Google crawl our site almost daily ensuring your equipment is easily found in search engines.
We email registered buyers who've expressed an interest in your equipment before the auction.
Inside sales team solicits bids
Our inside sales team actively solicits bids from potential buyers based on interest from our registered database of hundreds of thousands of buyers.
Thousands of visitors to our site
Our marketing efforts reach millions around the world, generating thousands of new visitors to view your equipment every day.