Marketing your item

We market to a global audience
Before auction day, we market inspected equipment to thousands of prospective buyers worldwide. We then monitor preview bidder activity, and continue real-time marketing to get the best auction results possible.

  • Print advertising
    IronPlanet consistently and frequently advertises in popular trade magazines.
  • Online advertising
    Prominent online advertising on Google and other industry websites.
  • Items indexed by Google
    The popularity of our sites ensure that search engines such as Google crawl our site almost daily ensuring your equipment is easily found in search engines.
  • Email campaigns
    We email registered buyers who've expressed an interest in your equipment before the auction.
  • Inside sales team solicits bids
    Our inside sales team actively solicits bids from potential buyers based on interest from our registered database of hundreds of thousands of buyers.
  • Thousands of visitors to our site
    Our marketing efforts reach millions around the world, generating thousands of new visitors to view your equipment every day.